The six Radio stations at the Cumulus Broadcast Broadcast Center in downtown Topeka announced on Friday the company’s commitment of $1 million in advertising for the Heartland Visioning Strategic Plan and other worthy organizations working for the better good of Topeka and Shawnee County. In a ceremonial certificate presentation and press conference at the Cumulus Broadcast Center, William Beteta, Executive Director of Heartland Visioning accepted the advertising on behalf of the citizens of Topeka and Shawnee County.
From left to right, Spike Santee, Jeff Preisner, Topeka Deputy Mayor, William Beteta, Executive Director of Heartland Visioning, Bill Moore, President and CEO of Westar Energy and Co-Chair of Heatland Visioning, Topeka Mayor Bill Bunten, Doug Kinsinger, President of the Greater Topeka Chamber of Commerce, Norton Bonaparte, Topeka City Manager and Loraine Pfannenstiel, Heartland Visioning. Not pictured, Dr. Jerry Farley, Washburn University President and Co-Chair of Heartland Visioning.
The million dollar-marketing plans will air in the form of 60-second commercials throughout 2009 on Majic 107.7, V100, 99.3 The Eagle, US 103, 1440 KMAJ, ESPN1490 KTOP, and a new website, www.positivelytopeka.com. Additionally, Friday’s press conference was broadcast live on 1440 KMAJ-AM.
“Our comment will focus on two benchmarks of the Heartland Visioning project: Population Growth and positive community self image. Additionally, for those businesses considering participating in the project, we hope that the knowledge of built in publicity will be positive encouragement,” said Spike Santee.
“Our decision to comment to the project was very easy to make. Each year, Cumulus Broadcasting spends millions of dollars in the Shawnee County and Topeka operating its six radio stations. Our business depends solely on the success of the community. If the Heartland Visioning project is successful in meeting its goals, every citizen and business will share in the success,” added Santee.
In 2008, Cumulus donated over $40,000.00 in advertising to Heartland Visioning.
